Website Redesign – Caseware

A full website redesign focused on clarity, consistency, and conversion.
This project modernized Caseware’s digital presence by translating a complex, product-heavy offering into a clear, scalable experience—aligned with brand standards and business goals.

My role spanned visual design, layout systems, and component thinking, ensuring the site could grow with the product while remaining intuitive for users. This project was presented to VP of Marketing and Brand Director.

Key focus areas:

Visual system & layout structure

Brand consistency across pages

Designing for scale and future updates