Global Campaign System for Display Ads

The marketing team required a large set of digital ads to support the campaign across multiple channels, formats, and international markets. The key challenge was creating a flexible visual system that could scale efficiently across many variations while preserving clarity, hierarchy, and brand consistency.

To enable efficient production at scale, I developed a modular ad framework that established consistent rules for layout, typography, and spacing. The system defined clear placement for key elements including headlines, imagery, CTAs, and product branding.

The result was a flexible ad system that enabled the marketing team to produce and localize campaign assets quickly while maintaining a cohesive visual identity across channels.